Field notes
Notes from canvases we have already drawn
These are working essays, not launch announcements. They assume you already ship a ritual and already have an event glossary you do not fully trust.
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Why install-week cohorts misread a daily ritual
If week zero is the download, a person who completed their first stretch five days later enters every table already late. Habit products need a different door.
Aina Rahman
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Putting cue, routine, and reward onto events you actually fire
A session_start that fires on a notification tap is not a cue you can work with. Here is how we mark a glossary before anyone cuts a table.
Priya Menon
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Day 2 is not Day 7 when the clock is sunset
Fasting-window products in Malaysia do not live on a midnight-to-midnight day. Cohort marks copied from advertising reports smear the return.
Wei Jun Tan
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What a streak-break cohort is for — and what it is not
People who miss a day and come back are not “churned.” Treating them as a named group changes which reminder you are willing to send.
Aina Rahman
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Reading return across Chinese New Year, Ramadan, and Deepavali weeks
Averages across a Malaysian year hide the weeks when a ritual should change, pause, or intensify. Name those weeks as cohorts or stop pretending the year is flat.
Wei Jun Tan
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The second completed drill in a language habit
Download-to-lesson-one is a marketing story. Lesson-one-to-lesson-two is where a language ritual either becomes a habit or becomes a souvenir.
Priya Menon
