Diagnostic work
Cohort construction workshop
A half-day or full-day session in which your team cuts cohorts that match the habit cycle, using your own event glossary on paper before anyone opens a spreadsheet.
RM 3,200 half day · RM 5,400 full day · Half day (3.5 hours) or full day (6 hours, with a long noon break)
Most teams we meet already have a cohort table. It is almost always cut from install date, and it almost always reports Day 1, Day 7, and Day 30. Those marks come from advertising reports. They are a poor fit for a product that asks someone to stretch on weekday mornings or to close a fast at sunset.
The workshop exists so that argument leaves the hallway and sits on paper. We put the ritual in the middle of a canvas, write the cue and the reward around it, then only then decide who is in week zero. For a language drill, week zero is often the first completed lesson, not the download. For a fasting window, it may be the first sunset the person logged, which is a different clock from midnight.
Half a day is enough when the glossary is already honest. A full day is better when two rituals compete — a private session and a social share, or a clinic-assigned circuit and an optional diary. We have run this in a converted shophouse meeting room in Ipoh and in a borrowed conference room in Petaling Jaya; the room matters less than whether the person who can rename an event is present.
- Who it is for
- Product, research, and engineering people who already share an event glossary but keep arguing about which week is week zero.
- What you leave with
- A shared rule for who enters a cohort, which return days you will publish, and which cuts you will stop making.
- Scope
- One product, up to eight people in the room or on the call. We use printed canvases and your live glossary; we do not train general statistics.
- Who does the work
- Facilitated by Wei Jun Tan, with Aina Rahman present for full-day sessions.
- Where
- Ipoh studio, your office in the Kinta Valley or Klang Valley, or a video room on Malaysia time.
- What you prepare
- Everyone in the room should be able to name the ritual in one sentence. If engineering cannot attend, send someone who is allowed to change an event name.
- Limits
- We will not run a workshop that is secretly a sales meeting for a vendor. If a third-party analyst sits in, say so when you write.
- Fees
- Travel outside Perak or Selangor is billed at cost. Evening slots after 18:00 MYT add RM 600.
Included
- Pre-read of your current cohort definitions
- Facilitated canvas session and two worked examples from your product
- A one-page rule sheet you can pin next to the event glossary
Not included
- A full diagnostic of historical return
- Workshops for more than eight people without a second facilitator (quoted separately)
How the work proceeds
- You send the glossary and two screenshots or printouts of the tables you currently use.
- We arrive with canvases already marked with your ritual names.
- The room agrees week zero, return marks, and a lapse definition before lunch.
- The afternoon (full day only) pressure-tests the rule against a messy month — usually a festival week or a school break.
Propose two dates and say whether the ritual is daily or weekly. We will confirm the length. Write to the studio · Rates in ringgit