Diagnostic work
Habit-loop review
A focused pass over cue, routine, and reward in your logging: which events never fire for returning people, and which fire so often they drown the ritual.
RM 4,800 · Eight to twelve working days
Cue, routine, and reward are old words. In a habit product they still earn their keep, because they force a boring question: which of your events is the ritual, and which is the reminder that the ritual exists?
We have sat with a meditation product whose “session_complete” fired when the closing bell sounded, whether or not the person was still on the mat. Return looked healthy. Interviews said otherwise. The habit-loop review is the shorter engagement we use when the diagnostic would be too wide, but the glossary is already the suspect.
Priya’s notes are blunt. An event that fires on every screen view is not a reward. An event that only fires for people who already have a 30-day streak will never help you understand the second week. We write that down, with the date we watched it happen, so the argument does not restart next quarter.
- Who it is for
- Teams who already watch return tables but cannot explain why a “session” in the log does not match a completed ritual in the product.
- What you leave with
- An annotated event glossary and a short list of logging changes, ordered by how much they distort retention.
- Scope
- The cue–routine–reward loop for one ritual. Notifications, widgets, and wearables are in scope only insofar as they fire events you currently keep.
- Who does the work
- Priya Menon leads. Aina Rahman reviews the annotated glossary before it goes out.
- Where
- Video, with an optional in-person watched session in Ipoh if the ritual needs a mat, a kitchen, or a quiet room.
- What you prepare
- A test account that behaves like a new user. Do not give us an admin account dressed up as a beginner.
- Limits
- If the product cannot be used by us without collecting other people’s information, you demonstrate it. We will not create accounts in a clinical or school environment we are not cleared for.
- Fees
- RM 4,800 for one ritual. A second overlapping ritual (for example a teacher stamp on top of a student drill) is quoted before we start.
Included
- Interview with whoever named the events
- Walkthrough of a typical first week in the product (you drive; we watch and mark)
- Annotated glossary and a two-page note on distortions
Not included
- Redesigning the ritual itself (we will say when the logging is fine and the habit is asking too much)
- Notification copywriting
How the work proceeds
- A 45-minute call to hear how you describe the ritual to a new user.
- A watched first week — you complete the ritual as a new person would, including the awkward bits.
- We mark every event against cue, routine, or reward, or we mark it as noise.
- A 60-minute readout. You decide which names to retire.
Send the current event names, even if they embarrass you. The messy glossary is the point. Write to the studio · Rates in ringgit